What this pack delivers.
Maison Noire Café positions itself as a premium hospitality brand — espresso, fresh pastries, slow mornings, and private events. The content system below is designed to communicate that consistently across every channel, every day, for a full month.
- Services shown: AI Content Strategy, Social Post Design, Reel Concepts, Ad Creative, Caption Writing, Monthly Calendar, Brand Voice
- Goal: Increase brand trust, walk-ins, reservations, and private event inquiries.
- Channels: Instagram (grid + reels + stories), Google Business Profile posts, paid social ads.
- Cadence: 30 posts over 30 days — mix of product, lifestyle, behind-the-scenes, and promotion.
The visual language of Maison Noire.
Color Palette
Espresso brown and cream as the foundation. Gold accents for premium touches. Deep black for contrast and sophistication.
Typography
A display serif for editorial elegance, paired with a clean sans for readability. Mono accents for labels and metadata.
Visual Mood
Warm natural light. Marble and wood surfaces. Shallow depth of field. Espresso steam. Golden-hour glow. No clutter — every frame composed like a magazine spread.
Tone of Voice
Calm, confident, sensory. Short sentences. Present tense. No exclamation marks. The voice of someone who takes their time and expects you to as well.
Nine posts. One cohesive feed.
Designed as a checkerboard — product shots alternate with lifestyle and behind-the-scenes to create rhythm. Hover any post to see the caption and CTA.
Four vertical video concepts.
Each reel is designed for a 5-8 second hook, followed by a 15-20 second payoff. Vertical 9:16, captioned, trending audio.
Watch 30lbs of pressure become your morning.
The Perfect Shot
Macro shot of tamping, locking in the portafilter, and the pour. 8-second loop. Audio: low rhythmic beat synced to the tamp.
The sound a perfect croissant makes.
The Tear Test
ASMR-style close-up of tearing a fresh croissant in half. Steam, flakes, layers visible. Audio: crisp crunch, no music.
Three seconds. One rosetta. No shortcuts.
Latte Art Speedrun
Top-down time-lapse of milk pour into espresso, rosetta forming in real-time. 6 seconds. Audio: ambient café sounds.
POV: you found the best window seat in the city.
The Window Seat
POV walk-in: door, counter, order, sit. Slow pan across the interior in golden light. 8 seconds. Audio: soft jazz, ambient.
Four full-screen story ads.
Designed for Instagram and Facebook Stories. Full-bleed imagery, bold headlines, tappable CTAs. Each runs for 5 seconds.
starts here.
with us.
pairing menu.
Order ahead.
Three ad concepts, ready to run.
Designed for Instagram and Facebook feed placement. Each ad targets a specific funnel stage — awareness, consideration, and conversion.
Complimentary pastry pairing with any two brunch orders. Saturdays and Sundays, 9am–2pm. Reserve to skip the wait.
Reserve a TablePrivate dinners, product launches, and tasting events for groups of 12–40. Full venue buyout available. Catering by our in-house pastry team.
Book a ViewingSix new dessert-and-espresso pairings, developed with our pastry chef. Available for a limited time. Ask your barista for the tasting flight.
See the MenuFive captions, written to convert.
Every caption follows the same structure: a hook that stops the scroll, a body that earns interest, and a CTA that drives action.
Every day, planned.
The full month mapped out. Mix of product (P), lifestyle (L), behind-the-scenes (B), and promotion (PR) posts to maintain rhythm without fatigue.
| Day | Type | Post Topic | Goal | CTA |
|---|---|---|---|---|
| 1 | P · Grid | Espresso pour close-up | Awareness | Open from 7am |
| 2 | L · Grid | Café interior, golden light | Brand trust | Find your seat |
| 3 | B · Reel | Tamping espresso, macro | Engagement | Watch the process |
| 4 | P · Grid | Fresh croissant on marble | Walk-ins | Baked every 2hrs |
| 5 | PR · Story | Weekend brunch offer | Reservations | Reserve a table |
| 6 | L · Grid | Window seat POV | Engagement | Tag a friend |
| 7 | P · Grid | Latte art rosetta | Awareness | Your regular |
| 8 | B · Reel | Croissant tear test ASMR | Engagement | Get here early |
| 9 | P · Grid | Pastry case flat lay | Walk-ins | Before it's gone |
| 10 | L · Story | Takeaway cup morning light | Brand trust | Order ahead |
| 11 | P · Grid | Dessert + espresso pairing | Upsell | Ask your barista |
| 12 | PR · Story | Private event table setting | Inquiries | Book a viewing |
| 13 | L · Grid | Barista hands tamping | Brand trust | Craft, daily |
| 14 | B · Reel | Latte art speedrun | Engagement | Watch live |
| 15 | P · Grid | Seasonal pairing menu | Upsell | This month only |
| 16 | PR · Ad | Weekend brunch ad (paid) | Conversion | Reserve now |
| 17 | L · Grid | Slow morning quote card | Engagement | Share |
| 18 | P · Story | New pastry of the week | Walk-ins | Try it today |
| 19 | B · Reel | Window seat POV walk-in | Engagement | Come sit |
| 20 | P · Grid | Event table candles | Inquiries | Host with us |
| 21 | L · Grid | Customer photo repost | Community | Tag us |
| 22 | PR · Ad | Private events ad (paid) | Inquiries | Book a viewing |
| 23 | P · Grid | Espresso machine close-up | Awareness | Crafted daily |
| 24 | B · Story | Behind the pastry case | Brand trust | Fresh daily |
| 25 | L · Grid | Golden hour exterior | Brand trust | Find us |
| 26 | P · Reel | Seasonal drink being made | Engagement | Try it now |
| 27 | PR · Ad | Seasonal pairing ad (paid) | Conversion | See the menu |
| 28 | L · Grid | Quote: slow mornings | Engagement | Save this |
| 29 | B · Story | Closing ritual: cleaning | Brand trust | See you tomorrow |
| 30 | P · Grid | Month recap carousel | Engagement | What was your favorite? |
The monthly system.
Every month, you get a complete content pack — designed, captioned, calendared, and ready to publish. Here's exactly what's in the box.
Content Strategy
A documented plan for the month: themes, post mix, funnel targets, and growth objectives. Approved before anything gets designed.
AI-Assisted Visuals
12+ designed posts using AI-assisted image generation and editing. On-brand, consistent, and specific to your business — not generic stock.
Caption Writing
Every post gets a written caption with hook, body, CTA, and hashtag set — in your brand voice. No generic templates.
Reel Concepts
4 reel/short-form video concepts per month with shot lists, hooks, audio suggestions, and editing direction. Ready to film.
Content Calendar
A 30-day calendar mapping every post to a day, type, goal, and CTA. Delivered as a shareable doc so you can approve or adjust.
Ad Creative
2–3 paid ad concepts per month for Instagram and Facebook — designed, copy-written, and ready to run in Ads Manager.
Approval Workflow
Everything goes through a simple approve/adjust cycle before publishing. You see it first. No surprises, no rogue posts.
Brand Voice Doc
A living document that captures your tone, vocabulary, and style rules — so every month's content stays consistent as you grow.
GBP Posts
Google Business Profile posts synced with your social calendar — so your local search presence stays fresh alongside your feed.