Before we ever pitch a rebuild, we look at a business the way a brand-new customer would - and hand over a short, plain-English report of what's quietly costing them calls and bookings. Here's a sample for a fictional local dental practice, "Maple Lane Dental," so you can see the format.
Most "dentist near me" searches happen on a phone, so that's where we start. Here's the sample snapshot:
Illustrative figures for the sample. A real audit reports live, reproducible numbers.
4.8★ from 120+ Google reviews. That trust is the single biggest asset - and right now the website barely uses it.
The site is mobile-responsive, appears in Google, and has a booking button. There's a foundation to build on.
Those 4.8★ reviews aren't shown anywhere on the website, the photos are generic stock, and there are no dentist bios. A first-time visitor sees no proof - so many leave to "check reviews elsewhere" and don't come back.
➜ Fastest win: surface real reviews, real photos, and the team on the page itself.
No service pricing or new-patient info is shown, and booking is buried two clicks deep. Every extra question mark ("how much? where do I book?") loses a share of ready patients.
➜ Add clear services, new-patient guidance, and one obvious booking path.
~54/100 mobile speed and ~9s to load (good is under 3). The homepage headline doesn't target "dentist in [city]," the business info in the site's code is incomplete, and the phone number is listed inconsistently across the web - all of which hold back local rankings.
➜ Rebuild for speed, fix the LocalBusiness data, and optimize the Google Business Profile.
A focused, mobile-first improvement that:
The result: more of the visitors they already get turn into booked appointments - and they climb in local search, so they get more visitors in the first place.
We'll run a real audit on your site and Google presence and show you exactly what's costing you customers. No jargon, no obligation - just a clear one-pager and the fixes that matter most.
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