"They took the time to understand our business and created a modern, professional website that perfectly represents our brand. The site loads quickly, looks great on mobile, and has already helped us generate more customer inquiries."- Jordan Ciriello, Co-Owner, Cut & Clean Landscaping
A site that looked fine but wasn't working.
Cut & Clean ran an aging WordPress site on the Hello Elementor theme with the Elementor page builder and roughly 20 plugins stacked on top - including four different, overlapping contact-form plugins fighting each other, several builder add-on kits, a slider, a booking plugin, and a cache plugin essentially there to paper over the weight of everything else.
That's the classic small-business trap: it looks okay on the surface but it's slow, bloated, fragile, and a pain to update - and it wasn't doing the one job a landscaping website exists to do: turn local searchers into booked jobs. The branding was generic rather than theirs, and the old copy even carried a "fully insured" claim that wasn't accurate - a real liability, not just a polish issue.
Rebuild for speed, trust, and local search.
Rather than patch a heavy site, we rebuilt it fresh on a lightweight foundation - no page builder, no plugin sprawl. The plan was simple and outcome-driven:
- Make it fast - most "lawn care near me" searches happen on a phone, so mobile speed is lead generation.
- Give every service its own page - so each can rank for what people actually search.
- Set up local SEO properly - structured data, sitemap, clean URLs, city-aware copy.
- Make contact effortless - one form that works, plus tap-to-call everywhere.
- Tell the truth - real photos, the owner's own voice, and no inaccurate claims.
A real, 17-page website.
A modern, fast multipage site built on infrastructure that's easy to maintain, with their real logo, real job photos, and real business details throughout - hours, service area, phone, social links.
- Core pages: Home, About, Services, Gallery, FAQ, Contact.
- 11 dedicated service pages - lawn care, aeration, yard cleanup, weed removal, mulch, hedge trimming, garden design, pressure washing, window cleaning, interlock - each its own URL.
- Built for an older local audience: large text, high contrast, big tap targets, tap-to-call.
- Optimized media: the hero video was cut from ~12 MB to ~3 MB for fast loads on phones.
Built so Google understands the business.
Everything below is verifiable in the live site:
- LocalBusiness structured data with service area, hours, and phone.
- sitemap.xml (17 URLs) + robots.txt, clean human-readable URLs, and unique per-page titles & descriptions.
- Alt text on images and city-aware copy across Vaughan, Toronto, Woodbridge, Maple, Thornhill, Richmond Hill, Markham and more.
One form that actually lands in their inbox.
We replaced four competing form plugins with a single, clean contact form that emails enquiries straight to the owner. Every page has a click-to-call phone number for mobile visitors, and clear calls to action guide people toward booking a job.
What changed.
| Area | Before | After |
|---|---|---|
| Platform | WordPress + Elementor, ~20 plugins | Lightweight static build - no plugins, no bloat |
| Speed | Heavy stack leaning on a cache plugin | 94/100 mobile, 99/100 desktop on Google's test |
| Structure | Generic builder site | 17 real pages - 6 core + 11 service pages |
| Lead capture | 4 overlapping form plugins | One working form, straight to the inbox |
| Trust | A false "fully insured" claim | Honest copy in the owner's own voice |
The numbers back it up.
On Google's own PageSpeed / Lighthouse test, run live on the finished site - the kind of scores most small-business WordPress sites never come close to:
Largest Contentful Paint loads in 2.9s on mobile and 0.8s on desktop, with near-zero layout shift. Live Lighthouse v13 run on cutandcleanlawns.ca, 2026-06-18 - the same engine Google PageSpeed Insights uses.
A site built to be found and to book jobs.
Cut & Clean went from a heavy, generic, hard-to-update WordPress site to a fast, modern, 17-page site that shows off their real work, makes it obvious how to get in touch, and lays the local-SEO groundwork to climb in local search. In the owner's words, it has "already helped us generate more customer inquiries."